'Collaboratively create 2 collections for Next SS20/21 Menswear'.
A project to provide experience of working collaboratively across disciplines to create a cohesive collection. 2 distinct ranges were created for 2 separate customer profiles and then presented to industry.
Design - Julia Parsonage, as part of a group project
Date - March 2020
INDUSTRY LIVE BRIEF
NEXT.
'Fluid movement'- inspired by softer, natural elements to create a soothing, playful summer look. A combination of geometrics and florals create a fresh approach to the brief.
Colourways and photographic visualisations were key in presenting this collection as a viable commercial range. A range of stylised approaches were taken to drawing and mark making, which were then manipulated through CAD to create polished outcomes.
'Construct'- inspired by architectural structures found in and around Nottingham. A brighter colour palette and geometric approach to visual research results in a fresher collection aimed at a younger market.
Work by modernist artists, particularly that of Annie Albers, inspired the geometric, constructed approach to visual research.